Addition+ ramp up in Asia as Vince Viola joins as MD

Addition+ has recruited veteran ad man Vince Viola to spearhead its push into Asia – combining his international strategic thinking with the company’s highly sophisticated data scientists.

Viola brings a wealth of agency experience to Addition+, the next generation media planning and buying company, with a bio that includes senior roles at McCanns, Ogilvy and Saatchi & Saatchi in the US, Australia and Hong Kong.

Viola is well-known to both advertisers and creatives across Asia. For more than 15 years, he was Executive VP and Managing Director at McCann Hong Kong, where he managed globally the integrated marketing for Cathay Pacific Airways. He also ran McCann’s Asia Pacific multinational account hub, with clients including Coca-Cola, Marriott Hotels and Microsoft. And in 2014, Viola moved to Australia where he co-founded The Media Village; a branded content production company, known for its strategic and creative work, with offices in Melbourne and Hong Kong.

As MD at Addition+ Asia, Viola will be rolling out a series of new generation strategy tools to advertisers across the region, using technology and data science to support advertising planning processes.

Announcing the new appointment, Jacqui Wallis, Addition+ MD in London, said: “Addition+ is emerging as a true international media business with offices in London, Hong Kong, Beijing and Barcelona where we always employ the best local talent and expertise around. So we are thrilled Vince Viola is joining the business in Asia at this exciting time, bringing his world-class strategic thinking and agency experience to what we do.”

“In this age of globalisation, it’s even more important for businesses and brands everywhere to be international – exploring new opportunities around the world in the new, exciting markets that are emerging, especially in Asia. With Vince’s agency experience in major markets, working strategically with brands both locally and globally, he has a great understanding of what looking outward and exploring new opportunities is all about.”

Addition+ launched in Asia in early 2016 – offering advertisers an innovative media planning and buying system that combines the best in media strategy with insightful data and computer science – supporting highly targeted, multi-platform advertising solutions across multiple platforms and devices.

Looking ahead to his new role at Addition+ Asia, Vince Viola said: “The ad tech revolution is re-defining this incredible industry, so for me to join and lead the pioneers at the heart of this revolution is incredibly exciting. Addition+ really value the two most important things a media business can offer its clients today; world-class, super-intelligent tech combined with world-class, super-intelligent people who bring their expertise to the campaigns and data they create and curate. I’m really looking forward to pushing Addition+ Asia forward in this dynamic region and pioneering new ways to connect media, data, technology and great data-driven creative work.”